(703) 684-6010

Allow Them To Eat Cookies! Michel et Augustin Creates Community and Connecting Opportunities Around Kooky Confections

The small Version: whenever Marie Antoinette mentioned, “allow the chips to consume dessert,” it could being because she ended up being hogging the Michel et Augustin snacks for by herself. Childhood mates Michel and Augustin met in middle school, and, whenever they discovered their person 9-to-5 tasks to be unfulfilling, they started a cookie organization with a foundation in French pastry. Quickly forward 13 many years, plus the two friends have actually offices in France and New York and are usually seducing society with their cookies, pastries, yogurts, mousses, alongside desserts made out of straightforward, pronounceable elements. The duo also shows aspiring bakers that mastering the art of French pastry is actually attainable through their own recipe books and entertaining open home classes. Michel and Augustin’s dream is easy: to make the world look and bond over a shared passion for sweets.


The story of Michel et Augustin began just sufficient. Two men began palling around in secondary school and turned into good contacts. But, much like lots of teenage relationships, the two parted ways after graduation to check out their own pathways.

Michel found themselves working in financing in ny, and Augustin had been in marketing for Air France. But both eventually turned into disillusioned using the 9-to-5 grind associated with the business world. They reconnected while the duo devised a wild decide to discover all 1,263 bakeries in France and develop the basics of ideal confectioneries the nation had to offer. They typed a manuscript about it — their basic cooperation!

After doing their particular search, in 2004, Michel and Augustin aproned-up and place out on a unique adventure: cooking in Augustin’s cooking area. Their mission would be to develop a line of cookies also sweets made out of 100% natural ingredients and love. And, after tirelessly screening and sampling above 300 dishes, their particular basic concoction was born: the tiny spherical butter cookie. Michel et Augustin was created!

The pair found quick achievements, and additionally they continue to innovate more tasty designs, like a decadent yogurt in a bottle, that has been uncovered only once Michel and Augustin knew their valued cow could generate over butter. They market their products using the trademark “kookiness” therefore the joy they infuse within their tasty snacks.

Spreading a fascination with French Pastry across World

Michel et Augustin is all about more than simply making a delicious cookie. The company is bent on attracting from France’s rich cooking record to create masterful desserts.

“it is not more or less snacks — it’s about a passion for French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “every little thing we make is related to French pastry techniques. We’ve a very powerful commitment with pastry generating as a business enterprise.”

But Lily told all of us an attraction for and expertise of French pastry isn’t just kepted when it comes to item builders (they call them the “recipe group”) at Michel et Augustin. Part of the organizations kooky tradition is revealing the love and expertise of pastry creating so every person in the team, in France and Brooklyn, can train becoming a French pastry cook and take the nationwide exam (titled a “C.A.P.”). In this way, everybody is able to participate in innovating brand-new recipes and speak knowledgeably with fans, consumers, and people.

“Once a week in France and when a month in nyc, all of our Banana Farm (“office”) becomes a pastry class in which we have been going through a timeless curriculum of French pastry and instruction for your certification,” she said. “no matter if you’re a web page designer or even in product sales — the opportunity is actually urged for several.”

Though Michel et Augustin offers a expansive line in France, the firm sticks to your exact same principles and maxims of production for all services and products.

“the one thing all our services and products have commonly is actually a proper awareness of taste and the constituents,” Lily stated. “We concentrate on the high quality and user friendliness from the elements, and attempt to maintain ingredient list as pronounceable as possible.”

This effects not just in a tasty decadence, but additionally a treat you are able to be ok with ingesting with your someone special.

An accumulation Treats excellent for revealing along with your Sweetheart

Thereis just some thing about revealing candies that starts the day appropriate or ends up an ideal day. And Michel et Augustin’s productions were intended for merely these types of occasions.

“its a second of indulgence at the end of a date,” Lily stated. “its tasty and made with thoroughly clean elements, which makes the minute much much better. It feels good to enjoy.”

With the amount of worthwhile goodies to pick from, there is want to select only one. While there are lots of even more solutions in France — from candy mousse to decadent yogurts and, obviously, one-of-a-kind cookies — there are numerous options available in america and.

Lily had been rapid to advise the most perfect treats provide to or appreciate with this significant other.

“our very own best-selling cookie is actually all of our 4-Cookie Squares,” she stated. “They are like small square tarts, are available three styles, and certainly will end up being so easily shared. We supply Cookie Buttons, which have been hazelnut candy chip snacks with hazelnut ganache around. They come in bags of two — one for me, choice for you!”

For partners which enjoy their early morning routine collectively, Lily told us Puff Palmiers tend to be a lovely a.m. choice.

“These include puff pastry and taste like Elephant Ears,” she mentioned. “they are awesome light and flaky and an excellent option for revealing over morning meal with coffee or at beverage time.”

Whether you and your honey are chocoholics or value the fragile butteriness of caramel (or everything in between), Michel et Augustin provides a deserving combat for sharing (or sneaking off with for your own personal clandestine cookie event).

Become involved At the Banana Farm

Michel et Augustin’s viewpoint is the fact that the happiness of sweets is in the sharing. As a result it should be no shock neighborhood wedding is actually a large an element of the organizations business goal. Most people are asked to get rid of in and chat (and taste cookies) at their particular Banana Farms (workplaces) in Paris, Lyon, or Brooklyn.

This attitude began within very beginning of this company and is element of their core. And Lily mentioned this approach is exemplified in the business’s open residences.

“immediately, Michel and Augustin exposed the doors regarding apartment to next-door neighbors, friends, customers, and passersby, for people to offer all of them opinions, to flavor snacks, to flavor new dishes they certainly were testing, and to hang out together with them and speak about what they were performing,” she said. “It’s a thing that’s important to us these days.”

Open home from the Banana Farm takes place from the basic Thursday each and every month in France and nyc. Lily told united states these activities provide a means for all the organization to give returning to town by training all of them regarding record and techniques of French pastry.

“We invite everybody else, family, pals, customers, and consumers ahead share dishes,” she mentioned. “We perform style assessments, focus teams, and perform video games. Its a genuine community occasion.”

It is not only fun and tummy-pleasing to wait, however if you do not have a cookie friend, imagine all of those other dessert aficionados you could fulfill at Banana Farm. Most likely, if someone else loves Michel et Augustin addresses, you realize they usually have good flavor, and you should have one thing to bond over.

Michel et Augustin: devoted to Random Acts of Kookiness

In correct Michel and Augustin form, the duo started a Random Acts of Kookiness step to encourage and delight the general public. From a tribute to Michael Jackson to your cookie square event in addition to their torrid Greek account, Michel and Augustin infuse hilarity and joy into all they are doing. You can find precisely why their own treats are incredibly addictive — they are made with natural ingredients and good vibes.

Up then for business is actually another cookbook that aims to assist United States visitors yet others tackle the intimidation connected with French pastry.

“we are making a French pastry cookbook for the US, and it’s about enjoying these extremely tough dishes,” Lily mentioned. “We’re busting it down and claiming you can do it. When we can, anyone can, and we also’re discussing all of our development.”

Michel et Augustin can looking to release their famous candy mousse in america.

“All of our dream in regards to our chocolate mousse is always to seduce The usa’s tastebuds.”

And, after sampling the company’s snacks and various other snacks, the usa is actually surely in for an extended love affair with this mousse.